Communication goals of the Betclic Liga1

1. Strengthening cooperation with sponsors

• Filtering and cropping content

• Automated distribution of this specific content to sponsors

Solution: Large quantities of videos can be merged in scoopa and classified by using tags. Extensive videos can be viewed immediately in a preview with a cursor, without the need for downloading. These tags (e.g. ‘Suzuki’) can be used to create a Watchfolder that can be linked directly. The specific business partner then receives access to this Watchfolder so that they can use this content immediately for their own purposes. The Watchfolder can send automated notifications (e.g. Mondays at 8:00 a.m.) to ensure that no communication is lost.

2. Simplification of communication and rights management

• Teams (players, staff and shareholders)

• Media (press, TV, radio, online portals)

• Referees

• Sponsors & partners

• Internal: employees, departments

• etc.

Solution: scoopa makes it easy to set up user groups on a single platform. It is no longer necessary to repeatedly create new folders for the different groups, some of which contain identical content. A clear structure is established in terms of content, and distribution is then regulated via rights management.

3. Increase in media reach

• Expanding a nationwide fan base through interaction, events and digital offerings

• Increasing the use and reach of your own channels

Solution: scoopa can be used to give defined top influencers in Poland access to exclusive content and insights. The posts generated in this way could in turn be used with references in the bios for your Youtube channel. The scoopa upload app enables quick and easy uploading directly from a smartphone.

4. Datadriven Marketing

• Use of analytics to optimize campaigns and target audiences

Solution: By simply analyzing log files, an administrator can track the effective use of content with great precision. With this you can start communication processes and you will be able to identify blockers.

 5. Strengthen and leverage synergies with the Teams

• Communication of sporting successes, creation of player profiles, documentation of youth development work

• Close cooperation with scouting/analysis to prepare content visually (e.g. highlight clips for new signings or talented players)

Solution: Modern archiving and clustering of training and match data at a central point. Barrier-free (purely browser-based and available worldwide 24/7)!

SUMMARY - 4:0 scoopa 

1:0⚽ Sustainably increase presence in traditional media, social networks and new digital channels!
2:0⚽ Targeted video content strategies (storytelling, behind-the-scenes, fan engagement) with easy consideration of existing image rights structures with TVP SPORT and tvpsport.pl!
3:0⚽ Increased value of sponsorship packages!
4:0⚽ Increase of own digital content (e.g. YouTube subscribers from 3,500 to over 10,000)!