Communication goals of the Football Association of Finland

The most important goal is to increase audience numbers and media reach and to establish itself in the market as a permanent factor alongside e.g. "Ice Hockey". To achieve this, capacities must be pooled and valuable resources exploited to the fullest. In the competition to get viewers and sponsors, a new-aged professional cooperation can be a decisive factor.

1. Strengthening cooperation with sponsors

• Filtering and cropping content

• Automated distribution of this specific content to sponsors

Solution: Large quantities of videos can be merged in scoopa and classified by using tags. Extensive videos can be viewed immediately in a preview with a cursor, without the need for downloading.These tags (e.g. ‘Volkswagen’) can be used to create a Watchfolder that can be linked directly. The specific business partner then receives access to this Watchfolder so that they can use this content immediately for their own purposes. The Watchfolder can send automated notifications (e.g. Mondays at 8:00 a.m.) to ensure that no communication is lost.

2. Simplification of communication and rights management

Within a large nationwide networked organisation, there are a large number of silos that want to create and publish content. scoopa can consolidate this process on a single platform and simplify it enormously.

• Teams (players, staff and shareholders)

• Media (Press, TV, Radio, Streaming Portal)

• Social Media

• Sponsors

• Internal: Employees, Departments

• etc.

Solution: scoopa makes it easy to set up user groups on a single platform. Each of the groups listed above can be automatically provided with suitable content. A notification function for ‘new content’ can be set up. A high level of granularity in rights management is possible.

3. Increase in media reach

• Expanding a nationwide fan base through interaction, events and digital offerings

• Increasing the use and reach of your own channels

Solution: scoopa can be used to give defined top influencers in your country access to exclusive content and insights. The posts generated in this way could in turn be used with references in the bios for your Youtube channel. The scoopa upload app enables quick and easy uploading directly from a smartphone.

4. Simple Search

• Use of simple tags to get the right asset
  
  Solution: With the help of simple tags (e.g. Jari Litmanen) within the metadata, you can find the right file in hundreds of gigabytes in a flash.

 5. Strengthen and leverage synergies with the Teams

• Communication of sporting successes, creation of player profiles, documentation of youth development work

• Close cooperation with scouting/analysis to prepare content visually (e.g. highlight clips for new signings or talented players)

Solution: Modern archiving and clustering of training and match data at a central point. Barrier-free (purely browser-based and available worldwide 24/7)!

SUMMARY - 4:0 scoopa 

1:0⚽ Sustainably increase presence in traditional media, social networks and new digital channels!
2:0⚽ Targeted video content strategies (storytelling, behind-the-scenes, fan engagement) with easy consideration of existing image rights structures!
3:0⚽ Increased value of sponsorship packages!
4:0⚽ Increase of own digital content (e.g. double the number of your Youtube subribers)